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Nigel Tipping

ABM Foodservice

Relaunch of ABM’s Honest (B&I) and Essence (Healthcare) sub-brands focusing on the quality 
of service and cuisine.

Client: ABM Foodservice
Role: Art Direction / Design / Digital Prototyping / Digital Content and Artwork

Conceptual design prototypes for proposed brand launch. Design for overall ‘look & feel’ together with UI components for a variety of responsive breakpoints.